You know things are about to get crazy when NVIDIA CEO Jen-Hsun Huang and ASUS Chairman Jerry Shen are onstage at the same time. Here at NVIDIA’s CES press conference, the two men just flashed a 7-inch Tegra 3 tablet with Ice Cream Sandwich. And guess what? It’s going to cost $249 price! Got that, the same price as the much-slower, lesser-specced Nook Tablet. Given that the point of this brief tease was to prove how inexpensive tablets with current-gen innards can be, the men didn’t dally with details like availability or even a product name. If these price wars continue, though, we’d almost rather ASUS takes it time before sending this to market — who knows what else we’re going to see in the $250 range over the coming months?


